We are 14 years old. Now, compared to many businesses, that makes Ethos public relations a spring chicken, but in the public relations industry 14 years is pretty middle-aged.
During those years, business has changed rather a lot. Back in 1998 there was a newly elected government that promised an end to boom and bust and there was a sense of excitement and positivity about business. Fourteen years later the country (not to mention much of the world) is still trying to recover from one of the biggest economic ‘busts’ in history.
Technologically, much has happened in the business environment – who could have imagined in the late 1990s that people would use their mobile phones to check email; that they would tweet messages to an audience across the world and that book sales would move so significantly to online sites – not to mention that books are increasingly read on electronic readers?
In the PR industry we have all had to try and keep abreast of these developments and at Ethos public relations we have always tried to be first adopters of good practice in social media.
But the one thing that has remained constant has been our commitment to both our clients and the wider community. Since 1998 we have had a set of social objectives which outline how we want to conduct our business. These objectives help us define how we should act in certain circumstances. They are as applicable in the good times as they are in the middle of an economic downturn.
As we break open a small bottle of lemonade to celebrate 14 years in business – well, we had Champagne on our 10th Birthday – I can’t help thinking that if some of the banks and big businesses had the same commitment to their people and local communities as we have, we might not be in the economic situation we are in.
Posted at 8:25am on 5th April 2012
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