Ethos Public Relations Manchester

The Digital Age - or is it?

by

Working in public relations, it's vital that we're not only extremely familiar with the print and broadcast press but that we're up to speed with new media too. Coverage in online newspapers, magazines and websites is really important as an increasing number of us read news on our PCs every day. Plus links to news on the web remain live for a long time - unlike our newspapers which end up in the recycling at the end of the day!

Despite all this, many of us still prefer a hard copy of our news and information and that's never been so true as this week when we begin a publications brief for Yorkshire Housing who would like us to write and edit not one, but three newsletters for its staff and residents. It just goes to show that although online publications are becoming increasingly important, printed publications still have their place and I'm happy about that - don't know what I'd do without my daily dose of the newspapers over breakfast in the morning!

Posted at 3:41pm on 26^th February 2009