by Ethos public relations
According to skin expert Dr Kiran Patel, the best kindest thing you can ever do for your skin is to protect it from the sun.
“The evidence against the sun continues to amass,” he said. “The more knowledge we have the more we understand just how damaging sunlight can be to the skin.
“It’s easy to see this for yourself. Look at how soft, smooth and wrinkle free the skin on your bottom is. That’s because - unless you are a nudist - your bum tends to be covered up for most of your life!”
Kiran says that in order to maintain and improve skin health, advanced skincare products which are not available on the high street – can have the best results.
“Look for brands which use pure, pharmaceutical grade ingredients with formulations based on optimal concentrations of active ingredients,” he said. “These products tend to be available by private prescription or in private clinics.
“For example, here at Laserase we use the Heliocare SPF 50 from Aestheticare which has an SPF of 50. It has a strong reputation with the medical community through dermatologists, plastic surgeons and laser clinics.”
Whilst these specialist products are not budget brands they are similarly priced to the higher brand products available on the high street - prices start from £21 for 50ml.
“The most important advice for anyone looking to protect their skin or prevent further damage is to stay out of the sun,” adds Kiran. “If you do go into the sun use the highest factor cream available and ensure you use cosmetics that have sun protection built it.
“The sunshine may make you feel good by triggering the production of serotonin – but in reality it’s causing your skin a great deal of damage.”
Posted at 12th August 2010
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