by Ethos public relations
HometownPlus aims to improve communities and the well-being of their people, creating a sense of belonging, pride and increased prosperity, by bringing together individuals, businesses and local authorities and rewarding them for their participation.
As part of that vision, Wiganplus is a community co operative that uses smart card technology to connect individuals and organisations in Wigan. But the Wiganplus card is much more than a loyalty card – its goal is to strengthen the town’s economy and community.
Tony Meehan, Chief Executive of HometownPlus, explains: “At a time when our high streets are suffering, local businesses are struggling to compete and unemployment and prices are rising, it is vital that we do what we can to support our communities.
“The Wiganplus card is designed to create and encourage a sense of community and belonging in Wigan, using the latest technology to reward people for supporting local businesses and organisations. Wiganplus members are not only rewarded for spending, but for trading and providing their resources and time within the community.
"We are very keen to promote the benefits to the whole community in Wigan and Ethos public relations will be key to helping us achieve this.”
Ethos public relations will focus on helping Wiganplus grow its membership both in terms of individuals in the town taking up the free smart card and local businesses and organisations making offers through the scheme.
Shaun Fisher, Director at Ethos public relations, said: “The importance of communities and rebuilding community cohesion is more important than ever.
“Everyone should have a sense of pride and belonging in their home town, city or community and the HometownPlus model enables local people, businesses and local authorities to join together in one community which, in turn, rewards them for their participation.
“We are delighted to be working with HometownPlus to raise its profile and promote the Wiganplus model of corporate community engagement and we’re looking forward to getting started on the project.”
To find out more about Ethos public relations, please visit www.ethos-pr.com.
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Posted at 16th November 2011
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